NBA and META Team Up to Offer Fans Unique VR Experience

24.1.2023 | 12:00

• Meta Platforms Inc (META) has announced a multi-year partnership extension with the National Basketball Association (NBA) to feature enhanced virtual reality (VR) games via the Meta Quest.
• The partnership extension between Meta and NBA will allow fans to purchase NBA-licensed apparel in the Meta Avatars Store and authenticated NBA League Pass access in Xtadium.
• Following the announcement, META shares gained approximately 2.8 percent on Monday to close the day trading at $143.27.

Meta Platforms Inc (META) has announced a multi-year partnership extension with the National Basketball Association (NBA) to offer fans a unique virtual reality (VR) gaming experience. This new partnership will allow fans to purchase NBA-licensed apparel in the Meta Avatars Store and authenticated NBA League Pass access in Xtadium.

The extension will see the Meta Quest, the official VR headset of the NBA and WNBA, feature live NBA League Pass games in virtual reality throughout the season. Basketball fans will be able to watch live NBA Arena games in the Meta Horizon Worlds, allowing them to feel as if they are actually in the arena.

In addition to the virtual reality experience, fans will be able to purchase NBA-licensed apparel in the Meta Avatars Store. This store provides a variety of clothing items that are designed to match the team’s official colors and logos. Furthermore, fans will be able to purchase authenticated NBA League Pass access in Xtadium, which gives them access to all of the NBA’s games.

The announcement of the partnership extension between Meta and the NBA saw META shares gain around 2.8 percent on Monday, closing the day at $143.27. Up approximately 20 percent YTD, META shares have enjoyed a profitable start of the year after dropping over 53 percent last year.

The partnership between Meta and the NBA is part of a larger trend of companies utilizing virtual reality to provide customers with a unique experience. As technology continues to evolve, companies are looking for more innovative ways to engage with their customers and the NBA-Meta partnership is an example of this.

This partnership is sure to benefit both the NBA and Meta financially, as well as providing basketball fans with a unique virtual reality experience. With the ability to purchase authentic NBA merchandise and the ability to watch live NBA games in virtual reality, this partnership is sure to become a fan favorite.

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